My Work
Zig-Zag
Turning Point Brands
Imported.
The world-famous Zig-Zag® brand has been manufacturing the world's most iconic rolling papers dating to 1879. Zig-Zag is the leading premium paper in both the United States and Canada today. Over the past decade, Zig-Zag® has successfully expanded its consumer base into new product categories such as cigar wraps, hemp paper and paper cones.
Asahi Super Dry
Asahi Beer U.S.A.
Imported.
Asahi Super Dry is the world’s first super dry beer. Curiosity led us to invent a crisp, clean tasting beer, that truly embodies the refreshing taste of Modern Japan. Go beyond the expected.*
Championed brand development and growth of Asahi’s US beer portfolio.
Accountable for the creation and execution of strategic marketing plans including launches of innovative on-trend products, trade and customer promotions, brand partnerships, package design, advertising, POS/merchandising, research/data insights, and agency management.
Asahi Super Dry
Asahi Super Dry 0.0
Discovery is Calling - 30s
Discover Tokyo - 30s
Visual Brand Identity Updates
Asahi Super Dry
Innovation Launch
Asahi Super Dry 0.0
Global Partnerships
Manchester City
Trade Advocacy
Masters of Super Dry
LTO Packaging
Partnership
Resident Advisor
Consumer Offer
Digital Mail in Rebate
Collaboration
Artist
Partnership
50 Best Bars
BTL Off-Premise
Merchandising
BTL On-Premise
Glassware
Event Partnership
LA Art Show
Venue Partnership
Hollywood Bowl
Venue Partnership
Webster Hall
Music Partnership
Porter Robinson - 4 Shows
Trial
In-Store Tastings
The Kraken Black Spiced Rum
Proximo Spirits
Imported.
The KRAKEN® BLACK SPICED RUM is named for a legendary sea monster. Known for its deadly tentacles, razor sharp teeth and insatiable appetite, the Kraken was rumored to have attacked a ship in the Caribbean Islands carrying spiced rum. Strong, rich and smooth, the black color takes its hue from the mysterious ink with which, as legend has it, the Kraken covered its prey. Release the Kraken!**
Established a business development strategy for The Kraken Black Spiced Rum brand in the U.S. which served as the global lead on the brand. Created strategic marketing plans to aggressively expand distribution and visibility for the brand. Developed, tested, and launched media campaigns which included TV, digital and OOH. Secured local and national brand partnerships across channels; including venues, music, brands & influencers.
The Kraken Black Spiced Rum
Infused with the darkness of the depths.
BLENDED WITH SECRET SPICES
Made from unique Caribbean black spiced rum.
Dark as hell. Smooth as your descent into it.
The Kraken Black Roast Coffee Rum
Shimmering with Dark Complexity.
FRESHLY BREWED
Add a coffee twist to cocktails with the unexpectedly
rich, dark, and smooth flavors of our roasted blend.
A Tale Well Told - 30s
Black Roast - 15s
TV Ad Production
Ft. Walking Dead's Jesus
Experiential
RTX Austin Afterparty
Consumer Advocacy
League of Darkness
Partnership
Pittsburgh Knights
OOH
Billboard ft. Extensions
OOH
Bus Wrap
YouTube Integrations
Angry Video Game Nerd
Merch Collaboration
Clocks + Colours
Consumer Promotion
WWE WrestleMania
Partnership
ELEAGUE
Experiential
SD Comic Con Afterparty
PR
New York Comic Con
Barenjager Honey
Schwarze und Schlichte GmbH & Co. KG
Germany
Made with the highest concentration of all-natural honey, Bärenjäger is in a class of its own. Additionally, at 70 proof, it is the perfect addition to any cocktail in need of an all-natural sweetener with a little kick. ABV: 35%^
Festival Activations
Gift Pack Design
On-Trade Promos
YouTube Integrations
STROH Rum
Sebastian Stroh Austria GmbH
Austria
STROH 160 is the best aromatic expression of the Austrian way of life. It is best enjoyed when you need time away from the daily rush. It has its place in hot drinks and chilled cocktails, mixed drinks, and fruit bowls. STROH is also a prime ingredient for cakes, flans, and other traditional Austrian desserts.^
Ski Resort Activations
Aspen Après Ski
Miami Rum Fest - RumXP
CMC Integration
Schladerer Fruit Brandies
Alfred Schladerer Schwarzwälder Hausbrennerei
Germany
Schladerer has its origin in the little town of Staufen in Germany's historic Black Forest, and is still family-owned. By adhering to traditional values of responsibility and commitment, Schladerer captures the flavor of ripe cherries, raspberries, and Williams pears to produce exciting digestifs. The ripeness and high quality of Schladerer's fruit creates the basis for a good distillate.^
Bar Convent Brooklyn
Cocktail Program^^
via bespokeunit
Awards
Distillery Tour
Mezan Rum
Miami Rum Fest
Mamont Vodka
Brand Activation
Barr an Uisce Irish Whiskey
Product Launch
German / Beer Fests
Brand Activation
Sources:
- * - Asahi Super Dry via AsahiSuperDry.com
- ** - Kraken Rum via Proximo Spirits Website
- ^ - Marussia Beverages USA Website
- ^^- bespokeunit.com